Sarah J.
NewLive in over 40 states across the US
A clinic that runs itself.
Clinru is the operating system small clinics actually want — bookings, records, handoffs, and follow-ups in one place. No paper. No WhatsApp at 10pm. No spreadsheets.
Trusted by clinics in
City Clinic — BostonVance Medical — AustinWellspring — ChicagoApex Pediatrics — Seattle
52 clinics · 184 doctors · 28,000+ visits powered last month
The problem
Small clinics still run on paper, WhatsApp, and memory.
There are over 200,000 independent clinics across the US. Zero of them have a coordination tool built for how they actually work. Every existing EMR was designed for enterprise hospitals — 50 fields per form, 8-week onboarding, $300/month.
Patient info shared over WhatsApp
"Hey Dr. Hansen, what was Mrs. Jenkins' BP at last visit?" — at 10pm, from a colleague. Patient data scattered across phones with no audit trail.
Appointment book is a paper diary
Receptionist flips pages to find an open slot. Double-bookings happen weekly. No reminders. No-show rates above 20%.
Zero doctor-to-doctor handoff structure
When a patient transfers, context is lost. The receiving doctor restarts the conversation from scratch. Patient safety risk.
The owner is always the last to know
Revenue tracked in Excel, updated weekly. No idea which doctor is busy, what the no-show rate is, or whether the clinic had a good month until the bank statement arrives.
The platform
One platform. Five surfaces. Built for clinics that move fast.
Clinru connects every person involved in a visit — owner, receptionist, doctor, patient — across web and mobile, with the same data and the same rules.
For receptionists
Schedule the whole clinic in one screen.
Week view across every doctor, colour-coded. Drag-and-drop rescheduling. SMS reminders sent automatically at 24h and 1h.
- Find an open slot in under 5 seconds
- Auto reminders cut no-shows by 60–80%
- Check-in pings the doctor's phone instantly
Week · 3 June – 9 June3 doctors
Tue 4 June
Mon
Tue
Wed
Thu
Fri
Sat
Sun
09
Ian A.
Walk-in
10
Alex M.
Nancy R.
Zoe M.
Mia L.
11
Procedure
Thomas
12
Alan S.
Adam Q.
For doctors
SOAP notes in 30 seconds.
Patient history loads before you sit down. Templated SOAP fields. Auto-saved every 30 seconds. Prescription printed and sent to the patient's phone.
- Voice-to-text on mobile (iOS + Android)
- Critical handoffs ping the receiving doctor by push + SMS
- Case chat replaces WhatsApp — fully auditable
Visit · Sarah Jenkins, 38In progress · 14 min
S
Patient reports 3 days of dry cough, low-grade fever (99.4°F), no SOB. No travel history.
O
BP 118/76 · HR 84 · Temp 99.1°F · SpO₂ 98%. Chest clear bilaterally.
A
Viral URI, likely. ICD J06.9
P
Cetirizine 10mg OD ×5d. Paracetamol PRN. Return in 5d if worse.
Auto-saved · 6 seconds ago
For patients
Book, get reminded, understand what the doctor said.
Browse availability. Pick a slot. Get an SMS at 24h and 1h. After the visit, receive a clear digital summary — diagnosis, meds, instructions, all readable, all saved forever.
- No app required to book — works in any browser
- Native iOS + Android apps for power patients
- Reply to doctor follow-ups within 7 days
9:41
Last visit
Dr. Sarah Hansen
Mon, 2 June · General consultation
Diagnosis
Viral upper respiratory infection
Medications
• Cetirizine 10mg
1 tablet daily ×5 days
• Paracetamol 500mg
As needed for fever
1 tablet daily ×5 days
• Paracetamol 500mg
As needed for fever
Follow-up · Return in 5 days if symptoms worsen.
For owners
See your clinic without asking staff.
Real-time revenue. Doctor productivity. No-show rate. Patient retention. The first dashboard built for a clinic owner — not a hospital CFO.
- Updated in real-time, accessible from your iPad at home
- Spot the over-booked doctor and the under-booked one
- Export everything to CSV — your data, always
City Clinic · This weekUpdated 2 min ago
Revenue
$12,400
↑ 18% vs last wk
Visits
148
↑ 12 vs last wk
No-show
4.2%
↓ from 6.1%
By the numbers
What clinics do with Clinru in week one.
8 min
to first appointment booked
82%
fewer "are we open?" calls
−65%
no-show rate after SMS reminders
14 hrs
/ doctor / week saved on admin
How it works
From signup to seeing patients in under 10 minutes.
Create the clinic
Name, address, hours, specialties. Upload your logo. Done in 3 minutes — no credit card required for 14 days.
Invite your doctors
Email each doctor a link. They install the app, set up Face ID, and start seeing patients. No training, no consultant.
Share the booking link
Send clinru.com/c/city-clinic to patients via SMS or print on cards. Bookings start flowing immediately.
A doctor's note
"I went from spending three hours on patient messaging and follow-ups every evening to zero. All follow-ups happen automatically. I get to spend evenings with my kids."
SH
Dr. Sarah Hansen
General Practitioner · City Clinic, Boston · 6 months with Clinru
vs the alternative
Built for clinics that don't have a tech team.
Feature
Clinru
Hospital EMR
Paper + WhatsApp
Time to first appointment
10 minutes
8–12 weeks
N/A
Monthly cost
$49
$300+
Free, but slow
Patient mobile app
✓ Included
Add-on
—
Doctor-to-doctor handoffs
✓ Built in
—
WhatsApp
Works offline on 3G
✓
Needs broadband
It's paper
Audit log for every record
✓
✓
—
Where we are
Built for independent clinics across the US.
While other systems build bloated software for massive hospital networks, we build for the independent clinics that form the backbone of American primary care.
● East Coast (Boston, New York, Philly)● West Coast (SF, Seattle, LA)● Midwest & South (Austin, Chicago, Atlanta)Texas & Florida · ExpansionHIPAA & HITECH CompliantState HIE Integrationse-Prescribing (eRx) Enabled
Start your clinic on Clinru this week.
14 days free. No credit card. Cancel anytime. We'll even help you import your patient list.